Texoil Negotiation Essay Example

Texoil Negotiation Paper Value based pricing was going to be the key, I thought, from the moment I looked at the Texoil case as the service station owner. From my perspective, the owners not only owned the station, but had acquired a loyal customer base. They had knowledge of the regional environment. They themselves were part of the reason the station was successful. My contention was that if Texoil built a station without them, it would be both risky and potentially unsuccessful. Based on the above value analysis, my partner and I decided that the total value of the station was: the cost of a new building for Texoil plus lost revenues during construction plus the lifetime value of previously acquired customers plus the risk reduction of a failed venture – a total of two million dollars. We knew that the above figure was quite high, and we planned to come out quickly and anchor the discussion there with our supporting evidence. [1] Since the preliminary analysis showed it would cost Texoil 650k to build and 553k was our minimum desired selling price, our goal was to walk away with any deal above 650k. We will write a custom essay sample on Texoil Negotiation specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Texoil Negotiation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Texoil Negotiation specifically for you FOR ONLY $16.38 $13.9/page Hire Writer I was open to thinking creatively about a deal that was not all-cash. [2] We recognized quickly that our BATNA so-so. If we sold for 400k it might be enough to pay for the sailboat, but it would not be enough to live on later. However, we realized that even in this worst case scenario, the boat could be sold upon returning in order to finance subsequent expenses. It wasn’t perfect but it was palatable. Ultimately, a deal that beat 400k would also work, but it would be leaving value on the table. Looking forward to the negotiation, we knew the Texoil rep would remark on the fact that we had been running ads in the newspaper. We felt that this was a disadvantage as it made us look desperate to sell. We wanted Texoil to think our BATNA was not only another offer but also continuing to enjoy running the station. The concocted story was: we started running the ads after we got an ‘out of the blue’ offer by a large competitor. We were SO surprised by this generous offer that we decided to go fishing to see what other interest was out there, though we had by no means decided that we wanted to sell. Process My partner and I as well as the Texoil rep spent some time getting acquainted and exchanging pleasantries. Relationship building before a negotiation is a key to successful outcomes. [3] He asked us why we were selling, and we trotted out our planned back story. A silence came over the discussion, and my partner proceeded to share our estimated two-million-dollar valuation. The Texoil rep’s brow furrowed, he scribbled on his paper, and said that based on his analysis he could offer us 200k! I was taken aback. My first instinct was that he was re-anchoring low. For most of the subsequent negotiation I felt he was playing hard ball. I countered by returning to the value discussion. I elaborated once again about how starting a gas station in a tough region with plenty of competitors was not a slam dunk; that there was a risk of failing, and that was the reason to pay a premium. The Texoil rep nodded his head and said, I still don’t understand how you’re getting to two million. At this point, I realized we had been doing too much talking, and potentially giving up too much information. We hadn’t asked why Texoil was interested, what their assumptions were, what they were looking at? Not letting the opposition speak was a blunder. Unfortunately, however, the rep didn’t give much information away. I redirected the conversation. I said, â€Å"our data shows it would cost you at least 650k to build, plus the customer base. † So how in the world are you getting somewhere between 200k and 300k. This was a smart move, because it got him to acknowledge that indeed the price to build was 650k, but that was for a new facility, potentially with the convenience store. I said sure, but then you’re going to be competing against me, and you’ll lose. Clearly existing relationships matter. He said price matters more. We went back and forth a little. At this point, I introduced the idea of us having a partial stake in the gas station. The Texoil rep seemed to be more ok with that idea, but the percent was still low. We appealed to his honest side. â€Å"Look,† we said, â€Å"We started at two million, we’ve gone way down. Do you want a deal or not? † He admitted that he had a cap on his spend. He offered $450k. I said at that level we’ll need a 20% stake. We went back and forth and landed on $450k, 15% stake, and 40 hours of work between the two of us upon returning from the vacation. Learning About Self I believe I showed a couple key strengths in this negotiation. First, by continuing to re-center the discussion about value, we earned a higher ending agreement. [I believe we had one of the most favorable agreements in the class for the gas station proprietors. ] We were able to sell the Texoil rep on the concept that he needed us and the skillset we brought. When we got down to a number that worked for him, he was open to non-cash solutions. One of the challenges in this case was information asymmetry. Not knowing the opponents’ information, limitations, and whether they were just pulling our leg. After the rep brought up that $650k was the price including an entirely new station with a convenience store, plus new pumps, I realized we had to be willing to pivot down. We acknowledged that taking into account the store and new pumps, the number was at least 500k to build, and they still needed us or it wouldn’t be a successful business. Knowing when your value proposition is different than originally stated is another key to getting the deal made. At one point my partner said, â€Å"Do you want a deal or not? You approached us to buy the station, but it seems like you’re not actually interested. Are you? † That did elicit the reaction of, â€Å"well yeah. † I think this shows that sometimes, when you’re stuck, zooming out to the 10,000 ft level can be beneficial. The mistake I made during this negotiation was that I let my mouth run wild for too long at certain points. I need to be more conscious, and actively listen. One thing I’m proud of is that we were open to a lot of creative solutions that were non-cash based. This gets at my own decision making criteria, where I land somewhere between a â€Å"charismatic† and a â€Å"thinker. †[4] I like seeing both the big picture and seeing the data. The thinker side that relishes the data feed, in some ways is very challenged by the ambiguity of negotiation. In some ways you don’t always know if you got the best deal you could get. That’s hard as a thinker who wants to win. Having that â€Å"charismatic† side, however, helps in terms of creating the grand strategy; coming up with the value proposition. Maybe I don’t get the most perfect deal, but at least the conceptual thinking and game-plan is on solid footing. What would you do differently? I have two regrets. First, my partner and I should have listened more to the rep at the start of the conversation. He was great at letting us talk. It turned out he didn’t actually know much about the situation, so we played right into his hands. The second mistake was not creating some sort of hierarchy of who was chief negotiator or roles. We discussed our overall plan, and that we were setting our initial value at two million, but after he re-anchored at 200k, we were off our game. There were a few times when my partner said something that I wasn’t completely in agreement with, and probably vice versa. We ended up taking a break a little more than half way through to resettle and to discuss where we were at. This was partially due to frustration. In retrospect, this was a shrewd decision and could have been taken early. I think the lesson is, if the opponent is doing something unexpected, stop and think deeply or take a break. It doesn’t seem to hurt.

Museum of Tolerance essays

Museum of Tolerance essays As I explored the Museum of Tolerance, I was surprised to find what is an environment of high tech media in your face interactive screens that educates visitors with human rights issues all over the world. The Museum explores areas such as the exploitation of women and children, threat of terrorism and engages visitors to finding solutions to the problems of human rights violations. I became a witness to the events of World War II while I was toured around room to room as if we were reliving the decades events in Germany from pre-World War II, through the rise and fall of the Third Reich, and liberation. I received photo passport card of a young boy whose life was changed by the events of the Holocaust. Throughout the tour, my passport is updated and at the end, the ultimate fate of the child is revealed. I felt Death. The Museum of Tolerance also showed an unforgettable timeline of all the victims of the Holocaust as well to all the patrons. From Hitler's rise to power, which was the initiation of a period that produced great fear to millions, to the destruction of almost an entire civilization. Millions were forced to live in ghettos, only to be deported later to the concentration camps to be inhumanely slaughtered via gas chambers or shooting gallery. Below are the chronological tragic details and events that remained quite vague until the liberation of the death camps: 1. THE RISE OF THE NAZI PARTY (1918-1933): It is interesting to find that many do not know that the Nazi Party started as a gang of unemployed soldiers in 1919. It is also surprising that this gang would become the legal government of Germany by 1933. In the next fourteen years, a once obscure corporal by the name of Adolf Hitler, would rise to be the Nazi party leader, would become the Chancellor of Germany. This type of movement in the world geographic sense, would be symbolic to the claiming of territories, people, o...

Nursing and Self-Care Management Case Study Example | Topics and Well Written Essays - 500 words - 41

Nursing and Self-Care Management - Case Study Example The hands are to be washed and before doing anything to the patient it is vital to explain to Mrs Smith whatever action about to be performed. I will enquire medical records of in a bid to establish the medical history of the patient as well as her feelings and perception towards the recent diagnosis. Finally, it will also be vital to enquire if there is any information that may be of great help towards the determination of the ailment as well as any leading factors that may have contributed to the patient’s latest predicaments (Paraska, 2012). Mrs Smith previous history indicated that she had been diagnosed with Osteoarthritis and lately congestive heart failure. Osteoarthritis is a condition that affects the joints of the human body. Normally the joints are cushioned with a cartilage that prevents friction between the joint bones during motion. However, when the cartilage deteriorates these bones rub on each other resulting in painful inflammation. The condition is common in women and children with the grossly affected age being the age of 40 to 60 years. Its characteristic symptoms are morning stiffness, pains at the joints, swell at the affected joints and reduced activities. Conversely, Congestive Heart Failure (CHF) is a condition characterised by loss of or shortness of breath, fatigue, and reduced activities. This is due to the heart fails to supply oxygen and nutrients to other organs or to all parts of the body (Fawcett & Madeya, 2013). The self-care management goal that is related to the above-discussed ailments is by examining Mrs Smith’s lifestyle and giving appropriate advice on the need to readjust her lifestyle.In most cases, individual lifestyle is always the causative factors that lead to arthritis. This can be due to remedied through regular exercising, maintenance of proper diet, proper sleep and others (Williams & Hopper, 2011). The intervention strategies that can be employed in the above-mentioned cases factoring her age is by advising her to try to maintain a healthy lifestyle by continuously getting involved in light activities, ensuring that she adheres her eating habits to proper dieting.

Contrasting the Hobbesian and Lockeian Social Contracts Essay

Contrasting the Hobbesian and Lockeian Social Contracts - Essay Example John Locke’s â€Å"The Second Treatise of Government† and Thomas Hobbes’ â€Å"Leviathan† both present theories for the construction of social contracts that would enable the sanctioning of a sovereign force to protect the whole. Where Locke takes a more liberal perspective, inviting the ideal that people can function by accepting a ruling authority for the greater good, Hobbes takes a similar yet opposing stance that while a ruling authority is key in the success of protecting the human race, people cannot accept such influence without giving up certain inalienable rights including their own personal sovereignty. With that said, a closer look will be taken into the contract theories of both Hobbes and Locke to determine how their different assumptions yield two distinct forms of social contracts and illuminate which political thinker’s ideal holds more value today. To begin with, John Locke has long been thought to be one of the most archetypal the orists in all of American political thinking. His ideas are so fundamental in the political landscape that it has been understood that his beliefs backed the foundations of the American Revolution in 1776. In his essay entitled â€Å"The Second Treatise of Government: An Essay Concerning the True Original, Extent, and End of Civil Government,† Locke details his theories for a distinct form of social contract in which he states that people would be bound by a moral code to uphold a certain dignity when dealing with others. By this code, people would do no harm to others or the property of others, but this could only be regulated by a governmental force that could provide protection from the inherent fear that not everyone would abide by the moral code set forth. Moreover, it is because of this need for protection from those of wavering morality that people would come together and form a state-sanctioned force which would umbrella a safety net upon their lives. It is important to note, however, that since this governmental faction is elected in a pseudo-democratic fashion for the need of the many that faction is only in place as long as the legitimacy of freedom remains intact. Moreover, the governmental faction is there for the protection of the whole, as an impartial judge, and will not persecute anybodyfor protecting his land or family. On the other hand, Hobbes’ â€Å"Leviathan: Or, the Matter, Form and Power of a Commonwealth, Ecclesiastical and Civil† theorized that life was an anarchic mess, where people were unable to act for the good of the many and instead only focused on their own selfish needs. His moral code is similar to Locke’s only in the realm that people come together for a fundamental purpose – but that is where similarities end. Hobbes believed that people had to give up something to be part of the whole. It was regulatory without leadership, a constant realm of chaos and anarchy unless the social contract c ould be enforced which would essentially require everyone to act in the greater interests of the whole by giving up their own individualized sovereignty. Further, in Hobbes’ contract, people are inherently selfish beings. Unable to share the vested interests of others, people lived in an anarchic state that teetered between the needs of the one and the sacrifice of the many to achieve that fact. In this, Hobbes is almost the complete opposite of Locke in that people are unable to declare a sovereign ruling force without giving up their individualized sovereignty. People are unable to become part of the state without asserting that they no longer need any sort of individualism. Hobbes details that â€Å"therefore before the names of Just, and Unjust can have place, there must be some coercive Power, to compel men equally to the performance of their Covenants, by the terror of some punishment, greater than the benefit they expect† (Hobbes 97). Essentially, for the social contract to function in the ways Hobbes has detailed, people must be compelled by some

Financial crisis Essay Example | Topics and Well Written Essays - 500 words

Financial crisis - Essay Example Compared to the traditional savings deposit, this 3% is way higher which explains why a lot of depositors and investors put their money in WMPs. The reason why WMPs have higher interest yields is because they are tied up with riskier bank loans of intermediaries. WMPs are also not held in bank’s balance sheets which means that that there are no capital set aside for them during defaults. Shadow banking creates a vicious cycle because intermediaries or trust companies also loans out to a companies which in turn can also deposit back to a bank which will again transfer it to an intermediary. Such money will again be recycled except that a certain portion of it held through the mechanism of RRR or reserve requirement ration (which is really just liquidity ratio) which is portion of the loan that must be withheld from loaning out. This cycle is vicious because a $10 deposit can be loaned for $8 to another company which can again deposit it to a bank which will again loan it out for $6.4 where the same amount diminishes in the cycle. In the process, the investor is guaranteed a 3% return for the deposit. This kind of banking is not sustainable in the long run. Shadow banking in China is US equivalent of credit swap which is tied up to riskier loan. In China’s shadow banking, WMP’s are tied up intermediaries riskier loans which are not registered in company’s balance sheets and therefore not backed up by capital in case of default. In the US, credit swaps are credits lumped together with riskier loans such as subprime mortgage and then sold to another entity. The principle are the same except that US credit swap is riskier to China’s shadow banking which only guarantees a 3% return on WMPs credit swap contains subprime loans that are almost certain to default. This shows that both system is not sustainable in the long run because of the risk involved and the investments not guaranteed by capital for potential

Low Cost Carriers (LCC) Tiger Airways’ Marketing Strategy

Low Cost Carriers (LCC) Tiger Airways’ Marketing Strategy Executive Summary Since the late of last century, the business model of low cost airline represented by Southwest Airlines has been spreading all over the world, has influence and changed the framework and development of the world airline industry. This report is the analysis of the youngest airlines companies of Low Cost Carriers (LCC) Tiger Airways’s marketng strategy. Firstly, it is focused on the macro environmental factors affecting Tiger Airways. Next, it analyzes the competitors including direct and indirect competitors to point out the competitive advantage of Tiger Airways. Finally, this report is focused on the core competence analysis of Tiger Airways. 1. Introduction The low cost carrier is an airline that offers generally low fares in exchange for eliminating many traditional passenger services. The concept originated in the United States and subsequently spread to much of the rest of the world. The term originated within the airline industry referring to airlines with a lower operating cost structure than their competitors. The first successful low cost carrier was Pacific Southwest Airlines in the United States, which pioneered the concept in 1949, then this concept has been incorrectly given to Southwest Airlines which began service in 1971 and has been profitable every year since 1973.[1] Today, the low cost carrier model is applicable worldwide. One of the famous and successful airlines is Tiger Airways. Tiger Airways Private Limited is a low-cost airline which set up their headquarters in Singapores Changi International Airport. It is operated by one of the premium airlines in the world (Singapore Airline). The parent company is Tiger Aviation Private Limited that consists of The Tiger Singapore and Tiger Australia, Incheon Tiger Airways with slogan â€Å"Get The Real Deal†. The company was established from December 2003 to September 15, the 2004 maiden voyage.[2] It is currently the largest low cost airline operating in Singapore in terms of the amount passengers. Tiger Airways is Asia Pacifics true low fare airline. It offers the lowest fares of passenger safety and convenience of air travel. Tiger Airways from Singapore in September 2004 brought in two aircrafts in its fleet, the network of three routes. In the four years of operation, the operation of Tiger Airways from Singapore and Melbourne bases, base and third-party action in Adelaide in early 2009. Tiger Airways currently fly to over 25 destinations in nine countries in Asia. In only one year (2006), the airline served 1.2 million passengers; it is a growth of seventy five percent compared to the previous year. [3] Through the internet (the public and agents), it accounts for seventy five percent of Tiger Airways seats sold. In other words, passenger book from call centers and airport outlets accounts for twenty five percent. This indicates that the low cost carrier (LCC) model uses online marketing and technology to reduce operating costs is working. [4] 2. Macro-Environmental analysis 2.1 Technology Singapore is a technology driven country. From wireless internet to escalators, advanced technology is found everywhere in the country. People use technology here for the better quality of their lives. Under the Infocomm Development Authority of Singapore (IDA), [emailprotected] is a government initiative to build Singapores infocomm infrastructure. Working through IDAs call-for-collaboration, SingTel, QMax and iCell deploy a municipal wireless network throughout Singapore. Internet based booking adopted by Tiger Airways is one of the technological benefits. E-ticketing is the fastest way of booking tickets in the 21st century. Tiger Airways attracts most of its customers online. In addition, Tiger Airways operations are based on high-technology, and the company is constantly striving to bring customers the best services available in the industry in terms of operational efficiency, reliability and safety.According to industry standards, the on-time departure is the one that departs from the designated bay less than 15 minutes from the scheduled departure time.[5] That means they are not only doing their every effort to ensure that their planes leave on time (and get customers there on time), but also remain in tiptop condition as well, thus, customers will always get the same great experience that have come to expect, every time. 2.2 Demographic and economic The population in Singapore has increased and the visitors coming into Singapore has also increased. According to government statistics, the population of Singapore was 4.84 million in 2008, of whom 3.64 million were Singaporean citizens and permanent residents.[6] Singapore has one of the world largest GDP growths, which means that the people in Singapore are growing richer with higher rate of success. Singapore has a highly developed market which has historically revolved around extensive exports trade, in other words an export driven economy hugely dependant on export of goods to other countries. Along with Hong Kong, Taiwan and South Korea, Singapore is one of the Four Asian Tigers countries. The economy depends heavily on exports and refining imported goods, especially in manufacturing. Moreover, Singapore is also a popular travel destination making tourism one of its largest industries. There were about 7.8 million tourists visited Singapore in 2006.[7] It has also indirectly resulted in booming development of aviation industry. Singapore gets its revenue mainly through tourism and most of people coming from different nearby countries prefer these types of airline for their short travel. 2.3 Governmental Political forces are one of the most important factors for budget or low cost airlines. Forty nine percent of the shares of Tiger Airways are owned by Singapore Airlines (SIA). The chairman of the Singapore airlines belongs to the advisory council of the president which gives an added advantage to expand their network relationships with other airlines and countries. Singapore has a successful and transparent market economy. Government linked companies are dominant in various sectors of the local economy, such as utilities, media, and public transport. Singapore has consistently been rated as the least corrupt country in Asia and among the worlds 10 most free from corruption by Transparency International.[8] Apart from that, the Economic Development Board (EDB) together with the Information Development Authority of Singapore (IDA) aim to make Singapore the region’s major center. Their purpose is to promote Singapore as a compelling location for companies across the entire industry value chain; creating a self-reinforcing, inter-dependent ecosystem that will continuously attract talent, capital, ideas, and enterprises to create international products and services from Singapore. [9] 2.4 Cultural Singapore is a mixture of an ethnic Malay population with a Chinese majority, as well as Indian and Arab immigrants. There also exist significant Eurasian and Peranakan who are known also as Straits Chinese communities. Around 78,000 people work in the media in Singapore, including publishing, music, broadcasting, print, film, digital and IT media sectors. The industry contributed 1.56% to Singapores gross domestic product (GDP) in 2001 with an annual turnover of S$10 billion. The industry grew at an average rate of 7.7% annually from 1990 to 2000, and the government seeks to increase its GDP contribution to three percent by 2012.[10] Singaporean cuisine is an example of diversity and cultural diffusion, with influences from Chinese, Indian, Malay and Tamil cuisine. In Singapores hawker centres, traditionally Malay hawker stalls selling halal food may serve halal versions of traditionally Tamil food. Chinese food stalls may introduce indigenous Malay ingredients or cooking techniques. This continues to make the cuisine of Singapore a significant cultural attraction. That is one of reasons why Singapore is a popular tourist country. 3. Competitive analysis The cost of competition in airline industry is high. Tiger Airways, due to its low cost nature, has cut throat competition with the rival airlines like Virgin Blue and Jetstar. The industry growth is average for switching between airline companies which brings more convenience to the customers. The fixed cost is high for the Tiger Airlines and there is opportunity for it to sell unsold seats cheaply which results in pricing wars between the rivals. Tiger Airways competes in terms of price technology, customer services, in-flight entertainments and many more areas. 3.1 Comparison of Tiger Airways with Direct Competitors Air Asia: Air Asia is a low cost airline based in Kuala Lumpur, Malaysia. This is the first airline in the region providing ticketless travel and implementing comprehensive unassigned seats. With the domestic and international flight reservation Air Asia operates 656 flights daily, 102 routes to 57 destinations in 12 countries.[11] Destinations Covered: Air Asia covers fifty seven destinations as Tiger Airways which covers only nineteen destinations. It covers three times more than Tiger Airways’. Cost Analysis: Air Asia is approximately thirty percent more expensive as compared to Tiger Airways. For example, Tiger Airways ticket to Phuket is seventy two SGD whereas Air Asia charges one hundred and ten SGD. Air Asia charges one hundred and seventy SGD to Bangkok whereas Tiger Airways charges one hundred and thirty SGD. Baggage Allowance: Tiger Airways allows a maximum of fifteen Kg check in luggage and charges 25 SGD whereas Air Asia charges 7.50 SGD. Air India Express: Air India express is India’s first international airline that offers great value for money and provides convenient connectivity in the short range routes. Air India Express and Tiger Airways both connect India to Singapore and vice versa through Chennai.[12] Destinations Covered: Air India covers ten international destinations whereas Tiger Airways covers nineteen destinations. Cost Analysis: Air India Express is more expensive than Tiger Airways, for example, Air India charges 306 SGD to Chennai whereas Tiger Airways charges 269 SGD to Chennai. Baggage Allowance: Air India allows a certain limit of free of charge baggage whereas Tiger Airways only allows seven Kg of free hand baggage. Lion Air: Lion Air is Indonesia’s largest private carrier and Asia’s first hybrid carrier which offers both economy and business class seating. It operates scheduled passenger services on an extensive domestic network from Jakarta to forty destinations with 210 daily flights as of May 2008.[13] Destinations Covered: Lion Air covers 7 international destinations whereas Tiger Airways covers 19 destinations. Cost Analysis: Lion Airways is a little cheaper as compared to Tiger Airways. For example, Lion Airways charges 89 SGD for a ticket to Ho Chi Minh City whereas tiger airways charges 102 SGD. Baggage allowance: Free baggage allowance by Lion airs is 20kilos for economy class and 30kilos for business class whereas tiger allows only 7 kilos. 3.2 Tiger airways facing Indirect Competitors: Indirect competition includes trains and buses as other means of transport to reach a destination. Land transport that includes trains and buses are the indirect competition to air travel because they permit far greater capacity and frequency of service which is not possible by aircraft and their schedules are less interrupted by bad weather than airlines. Tiger Airways covers destinations such as Kuala Lumpur, Bangkok, Phuket and other destinations where are also accessible through other means of transportations such as trains and buses. Trains and buses hence are an indirect competition because of various reasons, such as time, price, and luggage allowed to carry, etc,. For example: 1. Tiger Airways has daily flights to Kuala Lumpur and Bangkok from Singapore but the frequency of buses from Singapore to Kuala Lumpur are ten times more. 2. Tiger Airways charges 59 SGD for a one way ticket from Singapore to Kuala Lumpur whereas the bus charges 33 SGD. However there are few buses such as Transnational Express which costs 15 SGD. Therefore, the ticket price varies depending on the type of bus passengers choose and the place from where passengers board the bus. A slower, costlier, but more comfortable way to travel to Kuala Lumpur, Malaysia, would be by rail. To Kuala Lumpur there are two day time trains and one over night sleeper train daily. The charges vary depending on the seat passengers choose. For instance, if passengers choose a first class seat it will cost approximately 28 SGD whereas a second class seat would cost around 14 SGD. 3. Tiger Airways charges 131 SGD for a one way ticket from Singapore to Bangkok and the train charges approximately 82 SGD for second class sleeper. However there is no direct train from Singapore to Bangkok. Therefore, passengers have to change minimum two to three trains further down to Bangkok. Obviously, convenience of travel is a known fact as traveling by air is the fastest means of transportation as compared to any other means. Basically for an airlines industry the main substitutes are travelling by train, bus or car to any desired destination. The various factors affecting these substitutes are money, convenience and time. However Tiger Airlines being price sensitive lures many travelers away from these substitutes. Thus, the cost is the key consideration for many travelers. The competitive possession of tiger airlines is affected by the bargaining power of the buyers. The potential buyers can put a lot of pressure on airline business which further affects its price, volume and profit margin. Tiger Airlines flying from the Gold Coast airport is competing for the same customer, which in turn is strengthening the buying power. A lot of buyers are attracted to tiger airlines as it main strength is its price. The threaten route for Tiger Airlines in the future is determined by the existing barriers to entry. Cost of entry is the biggest barrier. The cost of buying and leasing aircrafts, safety and security measures, customer services and man power is high. Tiger Airways itself a new entrant in the Airline industry has added a lot to the competition. This means a major constraint on the profit margin for the Airline industry. 4. Core Competences Analysis In order to satisfy the visitors on the Asia-Pacific region, Tiger Airways relies on low fares and the reliable regional air services. That is a true low fare airline which operates on three customer-focused core strategies: First of all, market stimulation. Tiger Airlines creates opportunities for new travelers and empowering budget conscious people to fly more often by making travel affordable with its consistent low fares. Tiger Airlines facilitates its processes of providing effective consumer service by online sales services, they provide hotel accommodation for the passengers, car rental and travel insurance benefits to passengers online. Huge response is generated by the consumers through the process of online sales as the number of seats booked online is increasing year after year. Services provided to travelers with benefits like offering them more options in terms of increased capacity in routes. Tiger Airlines is still under process of opening more travel options for the employees. Secondly, Tiger realized the importance of stringent cost control through their operations, so that they can keep our fares consistently low for travelers. Tiger Airways empowers budget conscious people to fly more often by making travel affordable with its consistent low fares. The market share of the airlines has increased due to the low price. Tiger airways offered 100,000 seats at 9.95 for Australian destinations. To book return flights from Melbourne at Mackay at 49.95 per flight and there were no server problems as in the case of Jet star. They charge $30 for exit row seats and $8 for all other seats. Thirdly, capacity utilization maximizes the number of sectors served by their aircraft per day with efficient air traffic planning. Tiger Airways has effective workforces, who work diligently to make the airlines a success. With the increase in the number of phone customers, due to good salesmanship done by the employees working in the call centers, the airline has decided to increase the number of staff in call centers. Generally the tickets are sold online or in airports. After sale services like delivering the purchased ticket at the house of customers adds to its marketing strategy. Moreover, Tiger Airways seeks to act as a good corporate citizen at all times and undertakes contributions and sponsorship programs as part of its partnership with the community. For example, it is currently making conscious efforts to conserve wildlife and sponsors the upkeep of Winnie, a white Tiger at the Singapore Zoological Gardens for the purpose of conservation, education and recreation Tiger Airways business model is based on the success of Ryanair, which uses a very low cost competitive basis, the basis of low fares. It also involves examining every aspect of the business, in an effort to eliminate non-essential costs, but it will not cut any corner of the passenger safety and on time. However, Tiger Airways should be constantly looking for good business opportunities available to the market. For example, one glaring advantage of using YouTube is that it serves 100 million videos per day. No matter what YouTube content (unlicensed, kids falling of skateboards, etc), thats a huge number and there are tremendous opportunities for Tiger Airways to benefit in order to reach such a huge audience for any business opportunities. Changes in technology and markets on both a broad and narrow scale are opportunities that Tiger Airways can also utilize. According to Forrester Research, online consumer auction sales will reach US$65 billion by 2010. This is almost one-fifth of all online retail sales. The growth of high speed broadband, and the number of online users, has opened new windows of opportunity for reaching viewers. The aims is to find the most effective internet advertising techniques for making full use of the internets, rapidly expanding, global marketplace. 5. Conclusion Based on above analysis, it can be seen clearly that Tiger’s success is no accident. It is based on their effective correct marketing strategies and operation performance. Although Tiger Airway is a successful company and has achieved good brand recognition widely, it still has much to improve in order to maintain the momentum it has generated over five years in operation. From the research point of view, with the marketing mix audit, I m able to identify and provide suggestions based on the aspects which we feel have to be improved, reinforced, developed to be the most effective. Besides that, I get an obvious view of the marketing strategies employed by Tiger Airways through the macro, competitive and core analysis. Reference [1] The History of PSA, http://www.jetpsa.com/index/history.html [2] Company Overview, http://www.tigerairways.com/sg/en/about_us.php [3] Tiger Airways sees 75% jump in number of passengers. Channel NewsAsia, Janauary 2007 [4] Tiger Airways new Advertising Campaign sees sales up more than 60%, 26 October 2005, http://www.asiatraveltips.com/news05/2610-Advertising.shtml [5] On-Time Performance, http://www.tigerairways.com/id/en/on_time_performance.php [6] Singapore Statistic, http://www.singstat.gov.sg/stats/keyind.html#popnarea. [7] Record Year As Tourism Exceeds 2006 Targets With S$12.4 Billion Tourism Receipts And 9.7 Million Visitor Arrivals, http://app.stb.gov.sg/asp/new/new03a.asp?id=6243 [8] Transparency International Corruption Perceptions Index 2006. http://www.transparency.org/policy_research/surveys_indices/cpi. Retrieved on 2007-02-03. [9] Singapore Paves the Way as Trusted Global E-Commerce Hub http://www.ida.gov.sg/News%20and%20Events/20060926094702.aspx?getPagetype=20 [10] Media 21: Transforming Singapore into a Global Media City. Media Development Authority Singapore (PDF). Retrieved on 17/09/06 [11] AirAsia, http://www.budgetairlineguide.com/airasia [12] Air India Express, http://www.airindiaexpress.in/airindiaexpress/Home.asp [13] Lion Air, http://w3.lionair.co.id/ [14] Tiger Airways, http://www.tigerairways.com/sg/ [15] Cheap Airline Tickets! http://www.kipaddotta.com/travel/cheap-airline-tickets.html [16] Gross, S./Schroeder, A. (Eds.): Handbook of Low Cost Airlines Strategies, Business Processes and Market Environment, Berlin 2007

Analysis of the First Paragraph in Porter’s Old Mortality :: Porter’s Old Mortality

Analysis of the First Paragraph in Porter’s Old Mortality First, I would like to make some broad generalizations about Katherine Anne Porter’s stories. The selections of stories that I have read could be considered stories about transition, passage from an old world to a new. There is a prolific amount of life and death imagery related to changes from slavery to freedom, aristocracy to middle-class, and birth to death. Her stories contain characters from several generations and the narratives move through out this multi-generational consciousness. The stories are as much about antitheses as the move from tradition to modernity or new ideas/ideals. The narrative perspectives illustrate the chasm between old and young/old and new. I believe the opening text of â€Å"Old Mortality† illustrates both the conflicting views of different generations/values and ideals as well as the attempt to understand and resolve each other’s opposite. The first paragraph gives the reader a description of Aunt Amy. It is difficult to distinguish who the narrator of the text is at this particular point. It is neither Miranda or Maria nor the Grandmother. It would appear to be an omniscient narrator of no relation to the characters. Yet, the narrator displays the affect of both the young girls’ feelings and thoughts about Aunt Amy’s picture as well as the Grandmother’s perception of Amy. While the first sentence is mostly objective description, the second sentence is full of the affectation of a subjective point of view. Aunt Amy is described as wearing a â€Å"white collar [that] rose from the neck of her tightly buttoned black basque, and round white cuffs set off lazy hands with dimples in them, lying at ease in the folds of her flounced skirt.† Words like â€Å"tightly,† â€Å"lazy,† and â€Å"ease† seem to describe what would be considered the traditional concept of the Southern woman. The wealthy Southern female is conservative, pure, fragile, peaceful, and delicate. These descriptive words could be viewed as an alignment with the traditional Southern view of women; therefore Amy is â€Å"beautiful and charming† in the eyes of the Grandmother and â€Å"every older person† and â€Å"everyone who had known her.† However, within those same words there appears the rather opposite yet still highly subjective view of t he young girls who are attempting to reconcile the new values and ideas of the present with the old traditions of the past. The words â€Å"tightly,† â€Å"lazy,† and â€Å"ease† could be seen from the young girls perspective as negative descriptions suggesting boundaries, confinement, limitations, and exclusion.

Cause & Effect of European Exploration

Cause & Effect European Exploration Essay Throughout history, people have been curious about finding new land and exploring. Many different factors stirred interest in colonization and exploration for Europeans. During the 15th and 17th centuries Europe was changing rapidly and had its own reasons for growth. All of Europe had the excitement and hesitation of finding new places. There were many reasons for Europe to grow and expand, some of the causes for Europe’s expansion were; a search for new trade routes, religion, new technology, the desire for new products and gold.Europe wanted to find a new trade route to Asia because they wanted the silk, spices, jewels, and riches from China and India that were very valuable. One of the problems that were faced was that when they arrived in Western Europe, the products had been taxed so many times along the way that they were extremely expensive. They wanted to find a route around so that they could get the goods first. They wanted to find a northwest passage.Christian rulers in Europe wanted to spread their religion of Christianity throughout the overseas exploration, they felt they had a duty to keep fighting for Muslims but also to convert non- Christians throughout the world. Bartolomeu Dias (Portuguese explorer) said that his motive was â€Å"to serve God and His Majesty, to give light to those who were in darkness and to grow rich as all men desire to do. † European explores had better navigation skills and equipment to help them find their way.They had a compass and moveable rudder which allowed the explorers to sail even further than before. They also used an astrolabe which used the stars to determine how far north or south they were from the equator. European explorers were on a mission to find these new lands and new technologies, those causes stimulated effects for the aftermath of the exploration. One of the effects on European exploration was the Columbian Exchange. This exchange consisted of trading between the Americas, Europe, Africa and Asia.The Americas sent over squash, pumpkins, turkey, peanuts, potatoes, tomatoes, corn, sweet potatoes, peppers, tobacco, pineapple, cacao, beans and vanilla. Europe, Africa and Asia sent over citrus fruits, bananas, grapes, sugar cane, honeybees, onions, olives, turnips, peaches, pears, and coffee beans. They also sent over items other then food such as grains, wheat, rice, barley and oats. They sent many types of live stock and a huge thing they sent over was disease. The Triangle Trade was another trading system between New England the West Indies and West Africa.New England sent West Africa rum, guns/ gunpowder, cloth and tools. West Africa sent sugar and molasses to New England and New England sent back livestock, lumber, flour and fish. As the trading increased during the sixteenth and throughout the eighteenth century, millions of people were taken out of their home and deported to plantations in the New World. Europeans r isked their lives to explore new lands, the expansion abroad come with hopes for land, riches and social advancement.

Master Thesis

Master Thesis Master Thesis Master Thesis This page contains information that should help you to define and select a suitable thesis. The important step of master thesis writing is motivation. You have to argue why the thesis topic is worth of investigation. Write what is already known and what your work can add to the existing knowledge. Master thesis should not be short! References and details should be included in the chapter Background. Don't forget to write a thesis statement or research question. The thesis statement will provide the focus on the essentials of your master thesis. The goal of the thesis writing is to produce some new knowledge. You should structure and identify an old problem, develop a new solution to it. It is not easy to produce a new result, task but it is your chance to explore a new area and demonstrate your profound research skills. Describe the contributions you will make through writing a thesis; explain what the added value it creates to the existing body of knowledge and practitioners. For in stance, you may create models, guidelines, methods, processes, test hypothesis, evaluate feasibility, etc. Present the main considerable research that you would like to build upon in your master thesis. Show which references or paradigms you plan to follow and why. Present the fundamental concepts that are needed, define the objectives and scope of your work. Write a paragraph on each and refer to existing literature. Describe how you plan to address the problems and reach your goals, how you plan to conduct the necessary literature survey. Write what is already known about the area and the problem you are investigating. While writing a thesis don't forget about outline which can greatly help you with master thesis writing. Thesis Proposal Writing a thesis proposal, define a research problem following the below format: Background of the research problem. Problem definition. Theoretical background. Procedure. Materials and support Project schedule Bibliography Background of the research problem tells the reader the actuality of the master thesis. Problem definition states a problem and describes the previous approaches and explains why your approach is more effective. Theoretical background gives theoretical information and review of some published literature that is relevant to the thesis proposal problem. Procedure explain the reader how you will approach the problem by providing a detailed information. Materials and support describes what materials, instruments and facilities you will need to carry out your research. List and briefly discuss them. Project task breakdown and schedule - prepare a task breakdown and schedule of your work. Bibliography lists the publications you have consulted while writing a master thesis. Custom Thesis Writing Help If you are not sure in your ability to produce a well-researched master thesis meeting all academic requirements, you are welcome to place an order at and we will write a good master thesis for you in accordance to the instruction you provide.   We guarantee timely delivery and instant feedback!   We employ only professional master thesis writers!

How to Write an English Term Paper

How to Write an English Term Paper The notion of a â€Å"term paper† relates to the written assignment composed by university, college or high school students over an academic term. It is aimed at summarizing the gained experience in the chosen area combined with already existing information in printed and electronic sources. To cut a long story short, a term paper is a kind of enlarged essay. You will probably need to complete several term papers during your academic career, so it would be better to master the appropriate skills while you are underclassmen. So, if you are to compose a term paper in English, this would be easier for you to divide the complete process into several phases. First of all you are to brainstorm a bit and choose the original and up-to-date topic for your term paper. Take advantage of this process unless you are limited in the topic choice by your instructor. Once you have selected and narrowed your topic, you will want to research to see what experts on the topic have to say. While getting acquainted with the works of content experts, try to take notes and highlight the points that will be cited by you in the term paper. These notes will help you to plan and structure your piece of writing at least instinctively. As soon as this process is finished, here comes the next stage: English term paper outlining. Be sure to include all the structural parts of a correctly composed term paper into yours: Introduction – where you present the general topic statement and your paper’s main points; Main Body – where you are to give the most important details and results of your investigation; Conclusion – that sets the summary of the main points expressed in the previous parts and tells the audience whether you have coped with the task of your paper. Remember about the logic in your term paper – it should capture the readers interest in your English term paper and help them to understand your main ideas better. While using the quotes from works of other researchers, you must give credit to establish the authorship – otherwise you will be guilty of plagiarizing, that is, stealing the ideas, research, and words of others. What is more, try to use only reliable and proven sources; do not resort to doubtful arguments and statements. When you complete the writing process, it is the time for proofreading and checking your English term paper. The three pillars of the â€Å"polishing† process are proofreading, spell-checking, and editing. Ensure that your paper is totally devoid of misspelling and typographical errors, as well as vocabulary and grammar mistakes before you submit it to your tutor. It really is enjoyable to read a paper that is well-written and presents the topic in the most logical way. When you need professional help with writing English papers from academic experts contact our term paper writing service. We will help with writing your term paper on any topic.

How Neorealism before 1950 Affected Film History Essay

How Neorealism before 1950 Affected Film History - Essay Example Instead of overblown and idealistic propaganda films celebrating the ideals of a fascist state, film makers turned to the simple lives of rural peasants, and the struggles of ordinary workers in the cities. The three most famous neorealist directors are Roberto Rossellini, Vittorio De Sica and Luchina Visconti. One critic notes that the neorealist movement is widely regarded to have started with Rossellini’s gritty and unsentimental about a resistance prieced Rome, Open City in 1945. This kind of film became famous for â€Å"a sparse style of shooting on actual locations, with mostly nonprofessional players, and emphasizing themes of basic human problems and issues.† (Hamilton, 2006, p. 61) Children often feature, as in the film Shoeshine by Vittorio De Sica, which tells the at times harrowing tale of two boys who dream of owning a horse and fall into the hands of some corrupt policemen. The realistic portrayal of the sufferings of the boys in prison, raises issues abou t the kind of society that Italy can and should be setting up now that the war is over. Another critic notes: â€Å"neorealism became the repository of partisan hopes for social justice in the postwar Italian state.† (Marcus, 1986, p. xiv). The films of Rossellini deal with the devastation that has been caused by the war in Europe, and he made a trilogy which explored how the poorer people in Italy and German came to terms with the turmoil. These films do not have a traditional narrative line, but show episodes which between them build up a picture of life in those difficult days. Small visual items can have symbolic meaning far beyond the immediate context of the film, and the skill of Rossellini and others was to use the camera to illuminate deeper issues through images. The camera work is the opposite of Hollywood’s slick and artificial interiors, preferring the rather stark and ugly landscape of the war-torn countryside, and the dirty streets where people have to s cratch a living any way they can. The films were popular at the time, despite their lack of a clear plot. People learned to look at the films in a new way, as a window on life itself: â€Å"Even the Italian neorealist directors, who stress everyday reality in their films and deny the validity of invented stories, argue that their particular brand of everyday reality is not boring because of its complex echoes and implications† (Boggs and Petrie, 2000, p. 37) Another feature of the neorealist directors’ work was that it had universal appeal, despite being very firmly tied to local scenery. Rossellini’s vision of a bombed and derelict Berlin in Germany, Year Zero, for example, juxtaposes a blond child and the colossal ruins of the city, with tragic consequences. The overwhelming message of the film is the destruction and futility of war. Heaps of rubble obliterate the civilization that was there before, leaving the boy adrift and hopeless, with no past and no futu re. The second film in Rossellini’s trilogy, Paisan, depicts the American soldiers’ encounter with demoralized Italian rural people in different regions, distilling the experiences of the war years in to the faces and conversations of unsophisticated farm workers. The human cost of the war is depicted starkly, and there is newsreel footage interspersed with the fictional episodes. The director makes every effort to present the material in a clear, unadorned way, so that

Essay question Assignment Example | Topics and Well Written Essays - 500 words

Essay question - Assignment Example The Roman Empire was ruled Patricians and they were considered to be the most powerful ones in the region. It has been known that there was a lot of mismanagement and uneven distribution of wealth in the Roman Empire. The poor got poorer and rich got richer. The Roman leaders involved in battles, trying to capture territories of their allies, them being not present in the capital to handle state affairs and other such matters led to the Roman demise. Eventually, the death of Julius Ceaser proved to be the last nail in the coffin of once great and mighty Roman Empire and led to its demise. Clarifier: Before the 20th century, muckrakers were simple investigative journalists but with the start of 20th century they worked as reform journalist and started a movement to finish off corruption in the system. The Muckrakers are known as pioneers of proper investigative journalism in the history. Historical Significance: The muckrakers and their movement in the 1900s was aimed to improve the standard of journalism. The movement started in the early 1900s and was very popular till the Second World War. They worked to expose social ills in the society and to stop corruption in the system. After the Second World War this movement faced its end due to dirty political skills showed by the government. Clarifier: Sit-Down Strikes gave way to a new sort of protest so that the authorities would have no other option but to meet their demands in order to start the progress otherwise they would have to face huge losses. Historical Significance: History is full of examples of sit-down strikes in which workers of factories protested for raises or bonuses. One such example is the strikes of American factory workers during the industrial revolution. More than 3,000 workers stopped work and protested. Other notable examples include the strike of United Auto Workers and the French revolt which is marked till today on May 1st every year. Historical