E-Commerce at Yunnan Lucky Air - 5422 Words

08-076 August 11, 2008 E-commerce at Yunnan Lucky Air Inaki Berenguer, Cai Shijun, Li Liang, Liu Jing, Ningya Wang Preserve the essence of traditional Chinese culture while learning from successful models of the world. - Yunnan Lucky Air, statement of corporate culture Fortune had favored Yunnan Lucky Air. Four years after its founding in 2004, Lucky Air had grown into a US$104.3 million (RMB720 million) low-cost airline, serving domestic routes from its hub in Kunming, the capital of southwestern China’s Yunnan province. Yunnan was one of China’s top tourist destinations, famous for its beautiful landscape and multi-ethnic culture, and Lucky Air had successfully attracted over 1.2 million Yunnan-area travelers in 2007 alone – more†¦show more content†¦A wave of new low-cost airlines had emerged, making domestic travel more affordable for everyone. Analysts estimated that about 780 routes were appropriate for low-cost flights, based on route popularity, trip length, and similar factors, and that by 2013 25% of passengers would be carried by low-cost airlines with a p rojected growth rate of 20% per annum.1 The growth potential attracted many new entrants and intensified competition. Government regulations restricted airlines’ ability to reduce ticket prices, yet the sheer abundance of low-cost airlines pressured each to lower its ticket prices as much as possible. Some airlines opted to expand beyond offering flights alone. Spring Airlines, launched in 2005 and based in Shanghai, flew to 23 destinations within China and had achieved US$72 million in revenue and US$4.3 million in net profit by the end of 2006. The key to Spring’s growth strategy had been the decision to pursue the large Shanghai tourist trade by offering discounted tour packages. By bundling with hotels and other travel services, Spring was able to offer a fare 34% lower than average market price. Company History Lucky Air was founded in 2004 with an initial capitalization of US$2.2 million (RMB15 million). As one of China’s most popular domestic tourist dest inations, Yunnan province was seeing significant growth in the number of tourists. Between 2007 and 2008, the number of projected arrivals was predicted toShow MoreRelatedE Commerce at Yunnan Lucky Air1685 Words   |  7 PagesE - Commerce at Yunnan Lucky Air: Introduction: Backed by the Hainan Airlines of the China, Yunnan Airlines was founded in 2004 as one of the most cost-effective domestic airline operating from its hub in Kunming, in the province of Yunnan. The limited route license added to the airline’s competitive advantage and maintained its monopoly within the region. Its major competitors include Air China and China Southern Airlines among others. As Yunnan is one of the most attractive tourist destinationsRead MoreYunnan Luck Air Case Study Essay1721 Words   |  7 Pages1. What are Yunnan Lucky Air’s best options? Luck Air had a great business model, and that was to follow the same model as Southwest Airlines in the United States. Because Luck Air is considered a domestic airline in China they operate on a small scale compared to major competitors and so it made economical sense to offer low-cost, high-efficiency to their customers. In 2007 Lucky Air was able to more than double the amount of passengers from the year before by using a low-cost tactic. HoweverRead MoreLucky Air the Beginning727 Words   |  3 Pages1. What are Yunna Lucky Air’s best options? Lucky Air chose to follow the model of the Southwest Airlines in the United States. Lucky Air is a domestic airline located in China. Because it is a low-cost and high-efficiency airline it doubled the amount of passengers since 2007. E-commerce was a risk Luck Air decided to take on because other airlines were now offering low-cost high-efficiency flights. E-commerce by definition is commercial transactions conducted electronically on the internet. This

The Modal Model Of Memory - 838 Words

The modal model of memory was initially introduced by Richard Atkinson and Richard Shiffrin (1968) because they believed that once data enters the brain it must either be contained or put away. They additionally recommended that data is kept into three particular memory frameworks i.e. the sensory register, short-term memory and long-term memory. This model was developed to clarify the process of our memory, its capacity and how long the memory is able to hold a data. Furthermore, they carried out a multi-score model which described memory in terms of information flowing via systems and this research was successful in terms of the amount of research it consisted of. As a result, of this Baddeley and Hitch (1974) developed an alternative model of short-term memory which was also known as the working memory. The modal model memory is an explanation as to how the memory process functions, although William James (1890) justified a dissimilarity amid the primary and secondary memory because primary memory comprised of thoughts which held for a short term in consciousness, whereas the secondary memory consisted of a permanent unconscious store. The sensory memory gathers data via our senses, ears, eyes, mouth and due to this information only remains in store for a very small amount time, thus the model suggests that if consideration is given to the senses then the memory exchanges to the short term capacity. An evidence of the sensory store was provided by Sperling (1960); asShow MoreRelatedThe Atkinson And Shiffrin Modal Model Of Memory2042 Words   |  9 PagesMemory is a very crucial topic not everyone understands. We might hear an individual saying â€Å"He has a great memory,† or others mentioning they have a â€Å"bad memory† whenever they have forgotten an important subject. People use the term memory frequently but often not knowing its true meaning. According to Baddeley (1999), memory is not an actual organ as the heart, the kidneys, or the liver; instead, it consists of a network in which many systems work together, allowing us to be capable of rememberingRead MoreEssay about The Human Memory Model 1732 Words   |  7 PagesMemory, Thinking, and Intelligence Memory is the process in our brain that the results of learning are stored for future recall. There are three types of memory, sensory memory, short term memory, and long term memory. The human memory processing system is comprised of an input or encoding stage, a storage process, and a retrieval process, the human memory also tends to forget quite a bit of information. Psychologists have many general principles to help us improve our memory and learning how theRead MoreThe Working Memory Model Proposed by Alan Baddeley and Graham Hitch1630 Words   |  7 Pages That our memory isn’t veridical is not a novel idea. This means that we don’t perfectly remember everything that we have seen or experienced in the past. Broadly speaking, there are two fundamental memory errors that occur in everyday life. One is forgetting events that have occurred, and the other is remembering something that did not transpire (or misremembering them in the way that they occurred). The first error, forgetting, is very common, and needs no explanation. We can all think of instancesRead MoreThe Lexical Decision Task Shows Evidence Towards Readiness1619 Words   |  7 Pagessemantic memories used in the form of associations based on relatedness of words in the experiment. This experiment is important because it attempts to understand how people develop, store, and use memories to their advantage. Additionally, the Lexical Decision Task attempts to explain why how long term memory is used and under what circumstances it is recovered. Memory is a crucial part of life for most people. It is the way that we participate in our every-day lives. Without memories, people wouldRead MoreMemory Is The Most Ideal Spot At Store Information, And The Two Types Of Privacy972 Words   |  4 PagesMemory Memory is an important aspect throughout many of our lives, and is key for remembering material for exams, the layout around us, and memorable events in our life. There are many types of memory, such perceptual memory, short term memory, and long term memory. Depending on what one wants to learn, long term memory is the most ideal spot to store information such as material for an exam. In my Social Media Today class I am required to memorize a great deal of information, including everythingRead MoreThe Ethics of Eternal Sunshine of the Spotless Mind706 Words   |  3 Pagesï » ¿ What if you could erase bad memories? Would you erase the memory of a bad relationship? An unpleasant experience? What if you were traumatized by combat, a terrible accident, or a brutal assault? What if your memories disturbed your sleep, caused nightmares, changed your personality, affected your work and relationships, and were damaging to your physical health? PTSD Nearly five million Americans between the ages of 18 and 54 suffer from p ost-traumatic stress disorder (PTSD). The fearRead MoreEssa 390 Essay804 Words   |  4 PagesWebb). The course of the z/Architecture had provide upward compatibility for application programs. The main idea of the z/Architecture is to boost the storage usable by an application program and the central storage which could be connected to a model and shared by large number of programs. The z/Architecture has boosted up the central storage of the 370-XA, ESA/37-, and ESA/390 storage from 31-bits to a 64-bits. The z/Architecture implements compatibility for the ESA/390 application program butRead MoreThe Correlation Between Sensory Ability And Cognitive Abilities1058 Words   |  5 Pagessensory and cognitive abilities have impact on each other by a potentially aged based, third factor. Moderation and mediation analyses are applied to explore the visual acuity, which plays a role of being sensory measure, while the scores from auditory memory and visual speed tests as the cognitive measure. According to a brief research report (Claire G, La Fleur, Timothy A. Salthouse, (2014) Out of sight, Out of mind? University of Virginia), an experiment has been set up to draw a conclusion fromRead MoreEvaluate the Working Memory Model1310 Words   |  6 PagesWorking Memory Introduction Human memory is a complex cognitive structure, which can be defined in many ways. One would argue that memory is 1.) The mental function of retaining information about stimuli, event, images, ideas, etc. after the original stimuli is no longer present. 2.) The hypothesized storage system in the mind that holds this information is so retained. A clear distinction is made between different types of memory systems and can be divided into subclasses. The first model ofRead MoreChemistry Of My Long Term Memory1137 Words   |  5 Pages1. I am storing chemistry in my long term memory. General Chemistry just had a test last week so I am attempting to store new information, specifically from Chapter 10 tilted Chemical Bonding. We have covered bond theories and have worked extensively on the Lewis Dot structure. The Lewis Dot structure represents the boding of valence electrons, we represent this bonding using dot structures. There are different types of chemical bonds that must be represented with their very own dot structure. We

The Spanish Conquest and the Aztec Culture free essay sample

A descriptive essay showing through fictitious newspaper articles and other media sources the Spanish conquest on Mexico and the character of the local Aztecs. The author of this paper uses an original style to produce this essay which brings across the story of Spaniard Hernan Cortezs conquest of Mexico and the local Aztecs with which he fought. By conducting an interview with the Chronicler Juan de Pomar and Hernan Cortez and writing an article about Cortezs success in the Mexican conquest, the paper gives an overall picture of the events of the 1519 era and the culture of the Aztec people. Montecuhzoma allowed Cortez and his men into Tenochtitlan, which was not his normal policy of caution. Great diplomatic overtures were made on both sides, and at first the two warring parties almost seemed as though they might find peace. Unfortunately that was not to be. The Spaniards were coarse, ignorant of local customs, and rude. We will write a custom essay sample on The Spanish Conquest and the Aztec Culture or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They cared little for protocols and pleasantries. In the end, this disregard for the Aztec culture may have been what created their successful attacks and eventual takeover of Tenochtitlan- while the Aztecs were sacrificing warriors to their gods during battle, the Spaniards were killing them off in large numbers.